In 2013, Nike initiated a women’s athletic clothing line patterned after traditional Pacific tattoos. The line quickly received backlash, however, due to cultural insensitivities. One Polynesian native said “To the outside world it’s just a design. But to my Polynesian people, it’s sacred.” Nike’s mistake was that the pattern they chose for the women’s leggings resembled the Samoan Pe’a, atattoo reserved for men. Receiving the Pe’a is an often long and painful process. Origin

Ernst & Young Entrepreneur of the Year in 2017 and Utah Business’s 2019 CEO of the Year, Case Lawrence,is the chairman andfounder of the globaltrampoline park brandCircusTrix. What started as a side business to earn extra income during the 2008 recession, quickly turned into a nationwide and then international business. Throughout his experience growing locally and globally, Lawrence learned three valuable lessons: Never enter another country without local partners Don’t expe

Summary: Join us as Case Lawrence discusses what it was like to make CircusTrix a global business and the principles he used to make it successful. Bio: Case Lawrence is the Founder and CEO of CircusTrix—one of the largest developers and operators of trampoline parks in the world. CircusTrix has been a Top 10 Fastest Growing Company in Utah for a number of years and has been an Inc. 5000 Company for 3 straight years. In 2017, Lawrence was named Ernst & Young Entrepreneur of t