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    The Five Ws of Global Expansion
    Andrew Brewer
    • Jun 26, 2020
    • 6 min

    The Five Ws of Global Expansion

    The World Bank reports that 60 percent of the world’s GDP comes from imports and exports. Clearly, today’s economy thrives on a global scale. Such vast economic activity, coupled with innovation that has improved both communication and transportation, has made it easier and more appealing than ever for domestic companies to expand into international markets. However, even with increased opportunity and expanded capabilities, international expansion is not without its challeng
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    The Secrets of Foreign Currency Exposure
    Andrew Brewer
    • Mar 31, 2020
    • 4 min

    The Secrets of Foreign Currency Exposure

    In fiscal 2018, foreign currency exposure decreased Alphabet’s revenues by $832 million; a 0.6% decrease in total revenues, but a 4.5% decrease in year to year sales growth. While the impact of foreign currency may at first appear small, the changes can lead to large implications when they significantly alter the ratios and values that are important to investors. And these changes are certainly not isolated to global giants like Alphabet. In 2016 almost 30% of U.S.-based comp
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