The Importance of Having Local Savvy
Blackberry dominated the smartphone market in the mid-to-late 2000s. With a 50 percent market share in the United States, and 20 percent globally, prospects looked good for the Canadian based company. Many even nicknamed their product the “crackberry” because of its massive consumer demand. But their good fortune didn’t last; Blackberry’s total market share today sits at 0 percent. The cause for Blackberry’s fall? The smartphone industry changed, and the company didn’t change