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    The Importance of Having Local Savvy
    Andrew Brewer
    • May 28, 2020
    • 3 min

    The Importance of Having Local Savvy

    Blackberry dominated the smartphone market in the mid-to-late 2000s. With a 50 percent market share in the United States, and 20 percent globally, prospects looked good for the Canadian based company. Many even nicknamed their product the “crackberry” because of its massive consumer demand. But their good fortune didn’t last; Blackberry’s total market share today sits at 0 percent. The cause for Blackberry’s fall? The smartphone industry changed, and the company didn’t change
    2 views0 comments
    Customize to the Customer
    Lanie Beard
    • May 15, 2020
    • 3 min

    Customize to the Customer

    Blockbuster’s CEO, John Antioco, will always be known as the man who laughed. After much persistence, Netflix founders, Reed Hastings and Marc Randolph,finally sat down with Antioco to make their pitch—buy Netflix for 50 million dollars. In this partnership, Netflix would run the Blockbuster brand online, while Blockbuster would promote Netflix’s mail-in subscription service instore. Antioco laughed. Blockbuster dominated the video rental industry. With 9,000 retail locations
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    CircusTrix and Tips for Businesses
    Andrew Brewer
    • May 8, 2020
    • 2 min

    CircusTrix and Tips for Businesses

    Ernst & Young Entrepreneur of the Year in 2017 and Utah Business’s 2019 CEO of the Year, Case Lawrence,is the chairman andfounder of the globaltrampoline park brandCircusTrix. What started as a side business to earn extra income during the 2008 recession, quickly turned into a nationwide and then international business. Throughout his experience growing locally and globally, Lawrence learned three valuable lessons: Never enter another country without local partners Don’t expe
    38 views0 comments
    Be Local, Buy Local
    -
    • Nov 19, 2018
    • 2 min

    Be Local, Buy Local

    In the United States, the phrase “It’s not what you know; it’s who you know,” is frequently repeated (and oftentimes accurate) in business. What if the expression went one step further, becoming even more exclusive? In the world of Nigerian oil and gas, it’s not just what and who you know, it’s who you are. Nigeria is Africa’s largest exporter of crude oil. In 2017, Nigerian exports of crude oil brought in a whopping $33.3 billion, making it the eighth-largest exporter of cru
    6 views0 comments

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