S4:E12 Decoding Business Culture in the Arab Gulf with Judith Hornok
Summary: Today we talk with Judith Hornok, author and decoder, about navigating culture when working in the Arab Gulf. She shares three key ingredients to successfully working with Arab cultures as well as some real-life examples from her book The Arab Business Code. Judith Hornok is THE DECODER. She studies the“special codes”of individuals and groups worldwide. Over fifteen years she has researched the social-emotional mindset of the Arab people in the Gulf. During her studi