Russians love soup. That is why Campbell Soup Company decided to enter the Russian market in 2007. After surveying close to 10,000 consumers, Campbell’s decided the market was ripe for their products. But after just a few short years, they ended up pulling out of the country. The main reason for their failure? They didn’t understand that Russian tradition focuses not just on eating soups, but on making them from scratch as well. In order to avoid failures like Campbell’s, it