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    The Five Ws of Global Expansion
    Andrew Brewer
    • Jun 26, 2020
    • 6 min

    The Five Ws of Global Expansion

    The World Bank reports that 60 percent of the world’s GDP comes from imports and exports. Clearly, today’s economy thrives on a global scale. Such vast economic activity, coupled with innovation that has improved both communication and transportation, has made it easier and more appealing than ever for domestic companies to expand into international markets. However, even with increased opportunity and expanded capabilities, international expansion is not without its challeng
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